The marketing model of traditional logistics companies

Selling products door-to-door by manual workers; to large conference exhibition centers or city promotional tours; road street billboards; slogans, brochures, business cards; wall and vehicle body advertising; newspaper or film and television media advertising and promotion.

Disadvantages: Limited coverage, high cost, dead end for publicity, cannot be timely, small and medium-sized enterprises do not have the ability to pay.

Logistics marketing model in the information age

Sharing of logistics information platform; Network promotion; Mobile access; Email and WeChat QQ access; Newspaper and film and television media advertising and publicity.

Advantages: wide coverage, low cost; Announcements targeted at the audience; Product information is in place in a timely manner; All sizes of businesses have the ability to pay.

The result of the alternation between traditional logistics and logistics in the information age: the logistics industry is small in scale, there is disorderly competition, there is a geographical limitation, development is difficult, logistics profits are declining, logistics orders are sliding, and the logistics industry is generally facing the problem of three highs in labor, transportation costs, and storage costs.

Information Logistics Solutions

Reduction of logistics costs; The logistics industry entering the information age requires the optimization and allocation of logistics enterprises or individuals' own logistics resources to achieve the greatest benefits at the lowest cost. Logistics management decision makers need to analyze various conditions on the spot in a timely manner and provide the best solution in the shortest time: such as warehouse allocation, the use and scheduling of transport resources, the arrangement of transport routes, personnel allocation, inventory decisions and cost forecasting all need to be optimized or intelligently planned, and intelligent theories and methods are consciously used in logistics information management systems to achieve the greatest economic benefits.

Optimization of logistics process; The direct result of promoting the optimization of logistics process is the acceleration of information flow, the standardization of information in time, and the expansion of logistics time and space range, making logistics more reasonable, efficient and modern.