The marketing model of traditional logistics companies

Selling products door-to-door by manual workers; to large conference and exhibition centers or city promotional tours; road street billboards; slogans, brochures, and business cards; wall and vehicle body advertising; newspaper or film and television media advertising and promotion.

Disadvantages: Limited coverage, high cost, dead end for publicity, cannot be timely, small and medium-sized enterprises do not have the ability to pay.

Logistics marketing model in the information age

Sharing of logistics information platform; Network promotion; Mobile access; Email and WeChat; QQ access; Newspaper and film and television media advertising publicity.

Advantages: wide coverage, low cost; targeted at the audience; timely product information; all sizes of businesses have the ability to pay.

The result of the alternation between traditional logistics and logistics in the information age: the logistics industry is small in scale, there is disorderly competition, there is a geographical limitation, development is difficult, logistics profits are declining, logistics orders are sliding, and the logistics industry is generally facing the problem of three highs in labor, transportation costs, and storage costs.

Information Logistics Solutions

Reduction of logistics costs; In order to enter the information age, the logistics industry needs to optimize the allocation of logistics resources for logistics enterprises or individuals, to bring the greatest benefits at the lowest cost. Logistics management decision makers need to analyze various conditions on the spot in time and give the best solution in the shortest time: such as warehouse allocation, the use and scheduling of transport resources, transport route arrangement, personnel arrangement, inventory decision making and cost forecasting all need to be optimized or intelligent planning, and intelligent theory and methods are consciously used in the logistics information management system to achieve the greatest economic benefits.

Logistics process optimization; The direct result of promoting the optimization of logistics processes is the acceleration of information flow, the standardization of information in time, and the expansion of logistics to be more reasonable, efficient, and modern, and the extension of the time and space range of logistics.